Why Coffee?

Hi!

Thanks for coming to read more about why we chose to get into the coffee business. Of course, it isn’t all about coffee. We donate a portion of all of our proceeds to an After-Foster-Care foundation. More on why we chose this particular foundation coming soon. 

But for now, we will focus on the coffee. 

I have always enjoyed the ritual of a morning cup of coffee, but that ritual has evolved over time. When I was around 12, my dad would wake me up around 5:30 AM and we would each sit and read while drinking coffee before he had to leave for work. I initially drank coffee as an excuse to spend time with him (and there was a LOT of hazelnut creamer in that coffee). 

In undergraduate, I began using studying as an excuse to drink coffee. I would go to my favorite coffee shop to “study”, and would work my way through an espresso flight while I was there. My palette had grown up a bit by this point, and I was branching out into the “weirder” coffee (according to dad anyways). I approached drinking coffee very similar to how I approached drinking scotch (though at the time I was way more concerned about scotch). 

In the last few years, my relationship with the sacred bean has continued to evolve. Coffee is both a bit of art and a bit of science. I think of the sourcing and roasting as the “artful” bit (don’t get me wrong, there is a lot of science that goes into it). However, once that bean gets to you there are only a few variables left and that is where you ritualize the science of how you make coffee. 

You can adjust temperature, time, and pressure. You can add milk, or not. Cold brew with no pressure for a long time, or draw an espresso shot with a lot of temperature and pressure in just a few seconds. Based on what you do with each of these variables, there are about 12,000 different ways to make coffee (I just made that number up). You can take the same bean -  from the same place, roasted the same way - and you could make cold brew with cream, a ristretto, a cortado, a black drip coffee, or a pumpkin spice latte (though I will judge you heavily for the last one). 

But here is the best part - each of those ways of making coffee will reveal something different about that bean to its consumer. Each way of making coffee is a lens through which to view the art and science that went into getting that bean to you. 

So why coffee? So you can pick your lens. 

So let us provide the fresh-roasted coffee straight to your doorstep, and introduce you to some of what the world of coffee has to offer. 

- Ris

About the author

Risley is a B.S. in chemistry and is currently obtaining his MD from the University of Iowa Carver College of Medicine.

If you ask anyone in the family, he's a coffee nerd through and through (maybe not just coffee). Though he will try just about anything, he enjoys the fruitier and more floral lighter roasts. Cappucinos are consumed by him daily.